05 July 2021

TouchStar ATC, a leading provider of state-of-the-art access control and time & attendance systems, has unveiled its new brand refresh which takes effect from today.   Formally Feedback Data, TouchStar ATC is part of the AIM listed TouchStar Group.

Since rebranding as “TouchStar ATC” in 2016, the business has continued to develop their product suite to deliver cutting edge Access Control, Time and Attendance and CCTV systems and are now looking to strengthen their position with the recently unveiled brand refresh.

Lynden Jones, Managing Director, TouchStar ATC comments, “As a business we have grown tremendously over the past few years. We have a great team in place that have put the foundations in place to create a strong and reliable core product portfolio, from this, we are now able to use that to launch some new and exciting products. The brand refresh was undertaken to better reflect where we are now as a company, the light blue scheme will be rolled out across all our existing collateral, from our logos and website through to social media and product ranges. It is reflective of the fresh new ideas being brought to the portfolio, and cutting-edge solutions that we are now able to bring to the market”.  

With the fresh new identity, the company has updated its company mission statement to incorporate the new goals and values and to better articulate its aims for success:  

“At TouchStar ATC, Our goal is to facilitate the better management of people, buildings, and assets through the latest, cutting edge Access Control, Time and Attendance and CCTV systems. Achieving seamless integration with core business systems, we specify the best fit hardware and software components to capture, monitor and control key business data, maximising business performance, increasing efficiency and reducing costs. “

Lynden elaborates: “Utilising the expertise gained with over 50 years in-house experience, we have built long term relationships across a number of sectors such as Healthcare, Education, Retail, Warehousing and Commercial. With the existing systems and future roadmap that we have in place, we can really raise the bar with respect to the business performance and cost benefits we are able to deliver. We are excited by the potential of what we have in the pipeline and are looking forward to introducing this to our loyal customers and partners as well as extending our reach into wider markets. “