16 January 2023
ATF - seamlessly upgrading to Fuelstar Android fuel delivery system
About ATF Fuel
Founded in 2014 as a bulk supplier of aviation fuel based in
the Channel Islands, ATF Fuels has expanded its operation by both diversifying
its services in Jersey and growing into the Guernsey market. ATF Fuel operates
its own fleet of fuel delivery vehicles from its base at Jersey Airport and previously
coordinated its drivers and deliveries through paper tickets.
ATF Fuels now provides both Jersey and Guernsey with commercial
fuels for the agriculture, hospitality & care, plant hire & civil
engineering, sole traders and transport industries, as well as marine and aviation
fuel, and domestic fuel for heating homes. They also operate a network of
forecourt garages in Jersey.
ATF Fuel began its relationship with TouchStar seven years
ago in the winter of 2015/16 when they were looking for an improvement to their
paper ticketing system.
TouchStar focuses on providing practical and effective
business solutions, in this case through its FuelStar technology to eliminate
paperwork and streamline communications between drivers and administrative
The business challenge
“Operating on two separate islands is an unusual business
challenge but one that ATF face every day. With no office in Guernsey, our drivers
would either have to receive updated instructions over the phone which always
carried the risk of human error, wasting time and resources”, explains Neil
Paterson, Operations Manager at ATF Fuels.
Paper tickets were always intended to only be a short-lived
solution with one of ATF Fuels’ driving goals being a desire to be at the
forefront of technology, and to use that technology to solve problems. Fairly
early into its operation, ATF Fuels began looking for a technology provider to
meet this need.
Initially starting with a small number of mobile computers
on the ground fuel side of the business, ATF Fuels were able to trial the
FuelStar software and validate its effectiveness for their operation. Now,
every vehicle in their fleet uses TouchStar technology as an integral part of
their delivery processes.
Orders and schedules are automatically uploaded from the
back office to the drivers’ tablets through TouchStar technology, and the admin
staff at the office receive automatic updates as each driver progresses through
As well as seamless communication and complete transparency,
this system allows ATF to be more agile in their customer servicing. If, for
example, a customer needs an urgent delivery, office staff can see exactly how
much fuel each vehicle has and reallocate resources as necessary to meet a
ATF Fuels currently use two versions of TouchStar software;
they have implemented the new Android software throughout their aviation fuel
fleet ahead of rolling it out to their other vehicles which still use the older
While there was a straight plug-and-play approach to
installing the Microsoft software, ATF Fuels required a level of customisation
in the Android technology to allow their drivers to create jobs on the go,
which was of course provided by Touchstar as part of the installation.
On the new Android software, Neil has said “the system does
everything the team needs it to do – it’s a solid piece of kit and works well.
Everyone seems happy with the latest update.”
ATF Fuels opted for a solution from TouchStar because they
knew they had “a tried and tested system that is well-used within the industry”
as well as a reputation of plug and play, so they knew they could get their
fleet online with FuelStar very quickly.
Neil added that “ATF Fuels chose TouchStar because they are
well-established and we knew they are well-used by many companies throughout the
industry”, and “we knew they had the integration skills to communicate with our
back office systems”
Since implementing the system, Neil has seen improvements
- Easier communication between the drivers
and the back office.
- Automatic updates which allow back office
staff up-to-the-minute progress reports.
- More flexibility in delivery enabling
agile responses to urgent customer needs.
- Streamlined processes through the
technology have eliminated any need to handwrite paper tickets or phone drivers
to make changes.
- User-friendly hardware - large displays and clear functionality make the TouchStar system easy
Speaking about working with TouchStar, both before and after
installation, Neil said: “The ongoing support from TouchStar has been fantastic
– they’ve been able to rapidly fix any issues we’ve had. Even from our initial
contact with the sales team, we’ve felt assured that the team at TouchStar know
the product very well”
TouchStar is also providing a phased rollout of an upgraded
system for ATF Fuels, migrating from Windows technology to Android. Initially
installed for their aviation fleet, the whole of ATF Fuels’ delivery vehicles
will be upgraded to the new system. Both sides are working towards having the
system running smoothly and fully integrated very soon.
Neil sums up ATF Fuels’ use of TouchStar: “The thing we like
about TouchStar is that it integrates with the back office and we can change
the drivers’ routes throughout the day rather than the driver leaving in the
morning with a block of tickets. It’s made us far more efficient – not having
to phone up drivers and make changes, no hand-writing of paper tickets. The last 7 years have gone by very quickly, we’ve had this system
from very early on in our development as a business. It’s implementation was
seamless and we’ve been able to use it without it ever being an operational
distraction. I’ve no reason to fault it. The support side has been really good
and we’re more than happy with the system performance, which is very reliable.”