Touchstar appoints Mimi Masinja as UK & Ireland, Account Manager, Fuel Division

Touchstar Technologies Ltd has appointed Mimi Masinja as Account Manager, Fuel Division. Mimi will be responsible for developing and nurturing Touchstar’s UK & Ireland customers. Working closely with Sales Director, Gordon Hyland, she inherits an extensive client base.

Mimi will spend most of her time on the road, meeting and supporting our fuel sector customers and manage all internal communication with the Technical, Support and Development TouchStar teams. In addition, Mimi will participate in the development and execution of strategic initiatives to support TouchStar’s long-term growth objectives – identifying new business opportunities and ensuring that the company’s initiatives are in line with the evolving fuel landscape.

Background

Mimi is an established professional with over thirteen years of experience in the oil and petroleum sector. Graduating with a Law degree from The University of Bolton, her first job role was with Skelmersdale-based Fairbanks Environmental (part of Dover Fuelling Systems). After three years, she moved to the Fairbanks Johannesburg location as Operations Manager. In early 2015 she moved to another South African fuel specialist, TSG, where she held positions as Wetstock Account Manager and Systems & Automation Business Manager.

Specializing in client relationship management and strategic partnerships, Mimi has consistently delivered tailored solutions to diverse accounts throughout her career. Her approach combines technical expertise with commercial acumen, enabling effective collaboration and knowledge sharing.

Gordon Hyland comments: “Mimi has demonstrated a clear commitment to driving customer satisfaction and business growth whilst working in the fuel sector. Her enthusiasm, knowledge and personable nature will be a tremendous asset to both TouchStar and our client base.  Mimi will undoubtedly help us continue growing and strengthening our brand”.

Personal Life

In her spare time, Mimi loves “hiking and exploring new trails—it’s my way of recharging and staying active. I’m an avid reader, especially when it comes to fantasy and fiction, as I enjoy getting lost in different worlds and stories. When I’m not outdoors or with a book in hand, I’m always looking for new hobbies to try, from cooking to photography”